In today’s modern age of Information Technology, Electronic
Social Media has a Major Role to play in almost many sectors of life. Even the
sector of Business and Economy has now felt the need to use this powerful tool
of Electronic Social Media. This form of media consists of Social Websites be
it Social Networking Sites like Face book, Twitter and Google+ or even Digital
Media Sites like YouTube and Flickr.
Face book was the site which made Social Networking
very famous over the Internet. Nowadays, many company websites open their Face book
Account to reach out to people over the World that too in minimum time, thus
saving costs. They open a Group Profile for sending and accepting Friend
Requests for expanding their network. They
also launch a Fan Page from the same account for displaying their posts
publicly so that even those Internet Users can view the posts that are not
Registered Members of Face book. Only the Registered Members of Face book can
give their likes to the Fan Page.
Twitter is a Social Networking Site where people or
Companies open their accounts and can then gather Followers and also be following
others’ posts. Private Messaging is possible amongst Twitter Members who follow
each other. Twitter Posts are known as Tweets and have a restriction of 140
Characters. People can make their own or others tweets as Favorite and can also
publicly subscribe to anyone’s tweets.
Google Inc has also launched its own Social
Networking Site known as Google+ which is open for all Google Email ID Holders
only. Here, people can add each other to their Circles made under different
categories. People can give a +1 to each others' posts. Here, people have to
make their Individual Profile and after that they can also make a Website
Profile pointing towards a Website, Company, Product or Service. People have
the option to share their posts publicly or privately amongst their G+ Members.
Thus, we can say that Electronic Social Media has made Electronic Commerce alias E-Commerce even more powerful in the field of Information Technology, especially in Developing Economies like India.